Integrated marketing communications IMC.
Issues for <2001-> have title: Integrated marketing communication research journal IMC IMC research journal
- Boulder, CO : IMC Graduate Program, School of Journalism and Mass Communication, University of Colorado, [1995-
- v. : ill. ; 28 cm.
- Annual
- Vol. 1, issue 1 (spring 1995)- Ceased with v. 9 (spring 2003)
Title from cover.
1085-1577
= Integrated marketing communications
95648458
Communication in marketing--Periodicals. Advertising--Periodicals.