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Integrated marketing communications IMC.

Picktson, david

Integrated marketing communications IMC. Issues for <2001-> have title: Integrated marketing communication research journal IMC IMC research journal - Boulder, CO : IMC Graduate Program, School of Journalism and Mass Communication, University of Colorado, [1995- - v. : ill. ; 28 cm. - Annual - Vol. 1, issue 1 (spring 1995)- Ceased with v. 9 (spring 2003)

Title from cover.

ISSN: 1085-1577 = Integrated marketing communications

LCCN: 95648458

Subjects--Topical Terms:
Communication in marketing--Periodicals.
Advertising--Periodicals.

LC Class. No.: HF5415.123.I583 / .I583

Dewey Class. No.: 658.8/02

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Integrated marketing communications IMC.